Practice specific writing skills

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  1. Practice each mini-skill one by one
  2. Learn how to write good sentences— a sparkling sentence is the basic ingredient of good writing.
  3. Become more conversational by including questions in your writing.
  4. Study how to choose flavored words; and learn how to avoid bland phrases that make your writing tasteless and yuck.
  5. Compose smooth transitions so readers glide from sentence to sentence, and from paragraph to paragraph.
  6. Experiment with your voice by changing punctuation and adding a dynamic rhythm.
  7. Create a mesmerizing flow by outlining or reverse-outlining your content.
  8. Practice writing sound bites that linger in your reader’s minds.
  9. Cook up fresh metaphors to make abstract concepts concrete and entertaining.
  10. Play with mini-stories to engage your readers.
  11. Practice empathy—understanding how you can help your reader is the basic ingredient of nourishing content.
  12. Apply the principles of persuasion, so you can inspire your reader to implement your tips and nudge him to buy from you.
  13. Make your advice more practical by demonstrating your tips with lively examples.
  14. Make your content memorable by including rich details that breathe life into your arguments.
  15. Borrow authority by including expert quotes and stats.
  16. Share tasty nuggets of information by digging deeper into your topic to reveal more specific tips.
  17. Your readers are hungry for ideas, advice, comfort, and inspiration. Serve them the right mix of nourishing content, and make them crave more.
  18. Study Cosmopolitan covers and learn how to write attention-grabbing headlines.
  19. Pay attention to words in movie reviews, sports reports, and novels—which words grab you?
  20. Read children’s books to learn how to discuss big topics in simple words.
  21. Enjoy the sensory experience of poetry.
  22. Polish your persuasive writing techniques by studying direct mail and sales copy.
  23. Embrace serendipity—you can find inspiration anywhere.